The Stack and Closes

Presents the offer one element at a time so the price is tied to the whole stack.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Transition and ask permission
Recap the secrets, then say Let me ask you a question and request ten minutes.
Stack the offer
Show the core product, then each element with its story and a rising total.
Break related beliefs
Cover false beliefs about the product itself.
Show the Big Stack Slide and If all statements
Total the value at ten times the price and get three yeses.
Reveal and justify the price
Use two choices, what the result is worth, then the price drop and reveal.
Reverse risk and add urgency
Give a 30-day guarantee and a limited bonus with a countdown.
Close and take questions
Leave the closing slide up with a call to action after every answer.

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

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