The Live Presentation Webinar Funnel

The eight-step weekly loop for perfecting a Perfect Webinar.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Send traffic to a curiosity-led registration page
Use a how to without headline and a strange image.
Offer a self-liquidating offer on the thank-you page
Sell a $37 to $47 product or a trial to cover ad costs.
Send indoctrination emails
Presell each of the three secrets.
Send reminders
Email and text from Wednesday through the hour before.
Present live on Thursday
Track attendance and close rate.
Send follow-ups
Replay emails with urgency and scarcity.
Close the cart
Disable buy buttons at midnight on Sunday.
Repeat
Run it weekly for a year or until it reaches the Two Comma Club.

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

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