The Stack Slide

Builds an offer whose perceived value is about ten times its price.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Start with the core product
Put the core product first and the core framework second.
Add one or two information products
Keep information light so the offer does not look like work.
Add tools
Brainstorm software, supplements, physical products and by-products.
Aim each item at a false belief
Cover the vehicle, internal and external beliefs with something tangible.
Value it at ten times the price
If the total is short of ten times, add something more valuable.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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