The Epiphany Bridge

Leads people to their own buying decision through the emotional moment that sold you.

Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.

Remember your epiphany
Recall the aha moment a guide gave you before you geeked out on the logic.
Oversimplify
Speak at about a third-grade level.
Use a kinda like bridge
Link any hard concept to something the audience already knows.
Make them feel
Describe the room and your feelings so they reach the same state and the same epiphany.

From chapter: SECTION TWO: Creating Belief, pp. 180–239

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