The Future-Based Cause

Four moves that turn customers into a movement.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Launch your platform
Write a short campaign slogan about the future they want, such as You're just one funnel away.
Give an identity shift
Name the tribe, write an I am statement and create a manifesto.
Create milestone awards
Set a four-minute-mile target such as the Two Comma Club to pull people forward.
Unite with a social mission
Add a journey of transformation through giving, such as Liberate and Educate.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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