Packaging a Framework

Raises what you can charge without changing the framework.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Change the experience
Move the same content from written to audio to video to live.
Change the fulfilment
Offer it as do it yourself, do it with you or do it for you.
Pick a format and price band
Choose from content, lead magnet, book, membership, course, seminar, mastermind or one to one.
Add tools
Turn parts of the framework into software, supplements, physical products or by-products like scripts and contracts.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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