Expert Secrets by Russell Brunson, framework 14 of 28
The Hero's Two Journeys
A simplified story plot of character, desire and conflict, with an outer and an inner journey.
Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.
- Separation from the ordinary world
Build rapport with the hero and introduce one of four desires: win, retrieve, escape or stop.
- The journey, the conflict and the villain
Give the hero a villain, which can be a false belief system.
- The mentor, expert or guide
Introduce the guide who supplies the epiphany and the framework.
- The achievement
Show the result and the second journey, who the hero became.
From chapter: SECTION TWO: Creating Belief, pp. 180–239
More from this book
All 28 frameworks-
Framework 15 · Storytelling The Epiphany Bridge Script Five phases and 14 questions that tell a story in 2 minutes or 2 hours.
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Framework 16 · Storytelling Rewriting Their Story Finds and replaces the false story that stops someone buying.
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Framework 17 · Storytelling The Four Core Stories The four stories used to break false beliefs in a presentation.
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Framework 18 · Storytelling Building a Story Inventory Stocks stories you can deploy on demand.
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Framework 19 · Lead generation The Perfect Webinar A one-to-many sales presentation built on a single belief.
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Framework 20 · Sales and negotiation The Big Domino Picks the single belief that makes every other objection irrelevant.