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Expert Secrets by Russell Brunson, framework 14 of 28

The Hero's Two Journeys

A simplified story plot of character, desire and conflict, with an outer and an inner journey.

Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.

  1. Separation from the ordinary world

    Build rapport with the hero and introduce one of four desires: win, retrieve, escape or stop.

  2. The journey, the conflict and the villain

    Give the hero a villain, which can be a false belief system.

  3. The mentor, expert or guide

    Introduce the guide who supplies the epiphany and the framework.

  4. The achievement

    Show the result and the second journey, who the hero became.

From chapter: SECTION TWO: Creating Belief, pp. 180–239

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