Hook, Story, Offer

Brunson's diagnostic for anything that is not converting.

Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.

Hook
Grab the dream customer's attention.
Story
Build the perceived value of what you sell.
Offer
Present what you are selling so its perceived value exceeds the price.

From chapter: SECTION TWO: Creating Belief, pp. 180–239

More from this book