Expert Secrets by Russell Brunson, framework 16 of 28
Rewriting Their Story
Finds and replaces the false story that stops someone buying.
Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.
- Chains of false belief
Name the false belief that blocks your opportunity.
- Experience
Identify the experience that made them believe it.
- Story
Write the story they now tell themselves.
- New Epiphany Bridge
Share your own story that broke the same belief.
From chapter: SECTION TWO: Creating Belief, pp. 180–239
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