Expert Secrets by Russell Brunson, framework 15 of 28
The Epiphany Bridge Script
Five phases and 14 questions that tell a story in 2 minutes or 2 hours.
Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.
- Backstory
Backstory, external and internal desire, and the old vehicles that failed.
- The journey
The call, the villain and what happens if you fail.
- New opportunity
The guide, the epiphany and the new opportunity.
- The framework
The strategy, your results and others' results.
- Achievement and transformation
What you achieved and how you changed.
From chapter: SECTION TWO: Creating Belief, pp. 180–239
More from this book
All 28 frameworks-
Framework 16 · Storytelling Rewriting Their Story Finds and replaces the false story that stops someone buying.
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Framework 17 · Storytelling The Four Core Stories The four stories used to break false beliefs in a presentation.
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Framework 18 · Storytelling Building a Story Inventory Stocks stories you can deploy on demand.
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Framework 19 · Lead generation The Perfect Webinar A one-to-many sales presentation built on a single belief.
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Framework 20 · Sales and negotiation The Big Domino Picks the single belief that makes every other objection irrelevant.
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Framework 21 · Storytelling The Three Secrets Turns the three core false beliefs into the content section.