The Perfect Webinar

A one-to-many sales presentation built on a single belief.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

The Big Domino
The first 15 minutes cover the intro and origin story to knock down the one belief.
The Three Secrets
The next 45 minutes break vehicle, internal and external false beliefs with story, strategy and case studies.
The Stack and Closes
The last 30 minutes present the offer as a stack and close.

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

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