Expert Secrets by Russell Brunson, framework 18 of 28
Building a Story Inventory
Stocks stories you can deploy on demand.
Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.
- List false beliefs
Write dozens in each of the vehicle, internal and external categories.
- Write the experiences
Note what happened to give them each belief.
- Write the stories
Record the story each experience created.
- Pair with new Epiphany Bridges
Match a story of your own, or someone else's, to each one.
From chapter: SECTION TWO: Creating Belief, pp. 180–239
More from this book
All 28 frameworks-
Framework 19 · Lead generation The Perfect Webinar A one-to-many sales presentation built on a single belief.
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Framework 20 · Sales and negotiation The Big Domino Picks the single belief that makes every other objection irrelevant.
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Framework 21 · Storytelling The Three Secrets Turns the three core false beliefs into the content section.
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Framework 22 · Storytelling Teaching Each Secret The repeating sequence inside each of the three secrets.
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Framework 23 · Offers and pricing The Stack and Closes Presents the offer one element at a time so the price is tied to the whole stack.
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Framework 24 · Lead generation Trial Closes and 16 Mini Closes Gets the audience saying yes throughout and handles hesitation in the Stack.