The One Sentence Persuasion Course

Blair Warren's single sentence on why people follow a leader.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Encourage their dreams
Understand what they want and back it inside your new opportunity.
Justify their failures
Move the blame for past attempts onto the old opportunities.
Allay their fears
Work with evidence, support and stories until the fear subsides.
Confirm their suspicions
Tell the story of the same suspicion you had and how you got past it.
Throw rocks at their enemies
Name a common enemy so the community has an us and a them.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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