Creating a New Opportunity

Replaces an improvement offer with a new vehicle for the same result.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Find the result they want
Ask what has to have happened in three years for them to be happy.
List the vehicles they use now
Write down every approach they have tried without success.
Run the opportunity switch
Take them out of the old vehicle and into a new one rather than offering a better version.
Build the opportunity stack
Keep one switch and package it in many ways: software, challenge, event, membership, coaching.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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