Diehard, Satisfied, Frustrated

Steve J Larsen's three groups in any red ocean, and which one to fish for.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

The Diehard
Loves the current product and will argue features, so do not sell to them.
The Satisfied
Will switch only for a clear price or value gain, so they shop on price.
The Frustrated
Hates their current product and is looking for a better one, so target them.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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