From Core Desire to Category King

Finds a market position with no direct competitor.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Pick one core desire
Choose health, wealth or relationships and market to only one in each message.
Choose a submarket
Check the audience would be excited, is irrationally passionate, and is willing and able to pay.
List the niches
Map every niche inside the submarket.
Create your own category
Build something new instead of joining someone else's niche, so you can become the category king.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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