The Framework for Teaching Frameworks

Makes sure people listen to and remember a framework.

Russell Brunson's framework, from Expert Secrets, pp. 24 to 179.

Introduce the framework
State its name and the one-line description of its steps and result.
Share how you learned or earned it
Tell the story of the pain and testing behind it, and credit the giants you learned from.
Share the strategy
Give the outline of what to do, like a table of contents.
Teach the tactics
Walk through how to do each step as if starting from zero.
Show how it works for others
Gather case studies and testimonials to prove it transfers.

From chapter: SECTION ONE: Creating Your Movement, pp. 24–179

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