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Expert Secrets by Russell Brunson, framework 17 of 28

The Four Core Stories

The four stories used to break false beliefs in a presentation.

Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.

  1. Origin story

    How you discovered the new opportunity.

  2. Vehicle framework story

    How you learned or earned the framework.

  3. Internal beliefs story

    Why they can do it.

  4. External beliefs story

    Why outside forces will not stop them.

From chapter: SECTION TWO: Creating Belief, pp. 180–239

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