Expert Secrets by Russell Brunson, framework 17 of 28
The Four Core Stories
The four stories used to break false beliefs in a presentation.
Russell Brunson's framework, from Expert Secrets, pp. 180 to 239.
- Origin story
How you discovered the new opportunity.
- Vehicle framework story
How you learned or earned the framework.
- Internal beliefs story
Why they can do it.
- External beliefs story
Why outside forces will not stop them.
From chapter: SECTION TWO: Creating Belief, pp. 180–239
More from this book
All 28 frameworks-
Framework 18 · Storytelling Building a Story Inventory Stocks stories you can deploy on demand.
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Framework 19 · Lead generation The Perfect Webinar A one-to-many sales presentation built on a single belief.
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Framework 20 · Sales and negotiation The Big Domino Picks the single belief that makes every other objection irrelevant.
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Framework 21 · Storytelling The Three Secrets Turns the three core false beliefs into the content section.
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Framework 22 · Storytelling Teaching Each Secret The repeating sequence inside each of the three secrets.
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Framework 23 · Offers and pricing The Stack and Closes Presents the offer one element at a time so the price is tied to the whole stack.