Plugging Expert Secrets into the Value Ladder

Shows where each epiphany element belongs in each funnel type.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

Epiphany ads
Run Epiphany Bridge stories, 5-minute webinars or shortcuts as ads.
Email epiphany follow-up funnels
Run the webinar as a soap opera sequence of five emotion emails, two logic and two fear.
Epiphany lead magnets
Retell the Epiphany Bridge story on the lead page.
Epiphany unboxing funnels
Use the 5-minute webinar as the sales video.
Epiphany VSL and webinar funnels
Record the full webinar or a 30-minute version.
Epiphany product launch funnels
Split the webinar across a sequence of launch videos.

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

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