Continuity Discount Offer

Trade free time for a commitment.

Alex Hormozi's framework, from $100M Money Models, pp. 143 to 169.

Choose how to apply it
Up front, at the end, spread over time, or after the first one or two payments.
Extend the term
Add the free time instead of cutting the paid term.
Set the cancellation fee
Make the fee equal to the discount received.
Make cancelling easy
Give customers a way to complain inside the business.
Run an exit interview
Waive the fee if they tell you what went wrong.

From chapter: Section V: Continuity Offers, pp. 143–169

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