Waived Fee Offer

Make month to month expensive and commitment cheap.

Alex Hormozi's framework, from $100M Money Models, pp. 143 to 169.

Set the fee
Usually 3 to 5 times the monthly rate.
Present both options
Month to month with the fee, or a commitment of at least a year with the fee waived.
Get initials
Customers initial that the fee applies if they quit early.
Drop the fee at term end
Cancelling is free once the commitment is met.

From chapter: Section V: Continuity Offers, pp. 143–169

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