Bookshelf · $100M Money Models
$100M Money Models by Alex Hormozi, framework 17 of 17
Three stages of a money model
Each stage pays for the next.
Alex Hormozi's framework, from $100M Money Models, pp. 170 to 188.
- Stage I: Get Cash
Attraction offers get more customers for less.
- Stage II: Get More Cash
Upsell and downsell offers make more money faster.
- Stage III: Get The Most Cash
Continuity offers maximise total spend.
From chapter: Section VI: Make Your Money Model, pp. 170–188
More from this book
All 17 frameworks-
Framework 1 · Offers and pricing The four types of offers The building blocks of any money model, each doing a different job.
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Framework 2 · Offers and pricing Win Your Money Back Get a customer to pay now, with a route to earn the payment back as cash or credit.
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Framework 3 · Lead generation Giveaway Offer Collect qualified leads for your most expensive product and sell a discount to all who did not win.
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Framework 4 · Lead generation Decoy Offer Get every lead to engage, then steer them to the premium offer.
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Framework 5 · Offers and pricing Pay Less Now or Pay More Later Combine a delayed payment and a satisfaction guarantee, then pull payment forward.
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Framework 6 · Offers and pricing Anchor Upsell Make the main offer look like a bargain by showing a much pricier version first.