Continuity Bonus Offer

Start people on continuity by giving a bonus worth more than the first payment.

Alex Hormozi's framework, from $100M Money Models, pp. 143 to 169.

Lead with the bonus
Advertise what you give away, not the membership.
Anchor its value
Sell the benefits and the realistic price of the bonus first.
Reveal how to get it free
Free as a gift for joining, or buy it standalone.
Stack more bonuses
Add more with named values.
Price the standalone higher
Use 1.33x to 2.66x to steer who takes continuity.
Offer bulk prepay
Discount several months paid at once.

From chapter: Section V: Continuity Offers, pp. 143–169

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