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$100M Money Models by Alex Hormozi, framework 2 of 17

Win Your Money Back

Get a customer to pay now, with a route to earn the payment back as cash or credit.

Alex Hormozi's framework, from $100M Money Models, pp. 30 to 75.

  1. Set the goal

    Choose results, actions or both that are simple to track.

  2. Take the payment

    Customers put money down up front.

  3. Check the criteria

    Pick criteria that are easy to track, get results and advertise the business.

  4. Apply the winnings

    Offer the credit against something larger, spread over a longer term.

  5. Upsell at check-ins

    Use each required meeting to make the next offer.

From chapter: Section II: Attraction Offers, pp. 30–75

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