The building blocks of any money model, each doing a different job.
Alex Hormozi's framework, from $100M Money Models, pp. 20 to 29.
Attraction Offers
Turn strangers into customers.
Upsell Offers
Get people to spend more cash.
Downsell Offers
Get people to say yes when they would have said no.
Continuity Offers
Keep people buying.
From chapter: Section I: What’s A Money Model?, pp. 20–29
A money model is a sequence of offers that solves each problem a customer meets in turn, shown by a car rental that turned a $19 a day booking into $100 a day. Bad money models cost more to win a customer than the customer earns, which starves a business of cash. A good one recovers the cost of a customer within 30 days. The four offer types are attraction, upsell, downsell and continuity, and the chapter closes with seven ground rules for using them.
