Make Your Own Money Model

Build a deliberate sequence of offers, one stage at a time.

Alex Hormozi's framework, from $100M Money Models, pp. 170 to 188.

Start with an Attraction Offer
Turn strangers into customers and cover costs.
Pick an Upsell Offer
Raise 30 day profit above cost to acquire and deliver.
Pick a Downsell Offer
Turn nos into yeses by changing how they pay or what they get.
Pick a Continuity Offer
Stack recurring cash, even if the timing falls after day 30.

From chapter: Section VI: Make Your Money Model, pp. 170–188

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