Giveaway Offer

Collect qualified leads for your most expensive product and sell a discount to all who did not win.

Alex Hormozi's framework, from $100M Money Models, pp. 30 to 75.

Pick a Grand Prize
Make it the thing you want everyone to buy and give it a stated value.
Pick the promotional offer
A discount, bonus or scholarship on the core offer.
Ask for contact information
Add eligibility questions and qualifying actions.
Set a deadline
Use three to seven days from the start of promotion.
Announce the winner
Publicly name the grand prize winner.
Contact everyone else
Book a call and sell the promotional offer with a seven day claim window.

From chapter: Section II: Attraction Offers, pp. 30–75

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