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$100M Money Models by Alex Hormozi, framework 12 of 17

Feature Downsell

Lower the price by changing what they get.

Alex Hormozi's framework, from $100M Money Models, pp. 111 to 142.

  1. Take something away

    Cut quantity, quality or an entire feature, starting with the most valuable.

  2. Lower the price

    Reduce the price to match.

  3. Ask how about now

    Check with Deal or Fair enough.

  4. Temperature check

    After two downsells, ask for a 1 to 10 score.

  5. Switch to payment plans

    If they like the features but not the price, use payment plan downsells.

From chapter: Section IV: Downsell Offers, pp. 111–142

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