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$100M Lost Chapters by Alex Hormozi, framework 7 of 14

Ultimate Offer Stacking Process

Weave one of each offer type into a customer journey.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

  1. Attract

    Open with a free or discount hook.

  2. Up front cash

    Sell the high-ticket offer, then downsell in steps to keep every dollar.

  3. Upsell or downsell

    Offer products or services that solve the next need.

  4. Continuity

    Convert to ongoing payments, then repeat with a second continuity and prepay offer.

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

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