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$100M Lost Chapters by Alex Hormozi, framework 6 of 14

Levels of CFA

Where a business stands on funding its own growth.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 46 to 71.

  1. Level 1

    30 day gross profit is below CAC, so you fund the gap with savings or credit.

  2. Level 2

    30 day gross profit equals CAC, so a credit card works as free money.

  3. Level 3

    30 day gross profit is more than double CAC, so customers finance growth.

From chapter: Section B: The Expensive Customer Problem, pp. 46–71

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