Four steps to picking the right offer

Check any new offer against four conditions.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

Right stage
Match the offer to attraction, 30 day gross profit or lifetime gross profit.
Right problem
Solve a problem you can handle that is worth a lot to the customer.
Right way
Solve it the way the customer wants it solved.
Right time
Make the offer at the point of greatest need.

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

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