Bonus design for continuity

Keep customers paying by pairing a when with a what.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

Pick the when
A delay after a number of payments or a milestone the customer achieves.
Pick the what
A one-time bonus, a variable bonus or a lifetime upgrade.
Announce and label
Tell them what is coming, give them a new status label and celebrate it.

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

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