Bookshelf · $100M Lost Chapters
$100M Lost Chapters by Alex Hormozi, framework 13 of 14
The five lead stages
Treat hiring and selling as the same funnel.
Alex Hormozi's framework, from $100M Lost Chapters, pp. 133 to 159.
- Uncontacted
Advertise to them.
- Contacted
Incentivise them to engage with your offer.
- Engaged
Qualify them on problem and money.
- Qualified
Make an offer.
- Sold
They give you money in exchange.
From chapter: Section D: Expanded Employees Chapter, pp. 133–159
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