Creating a one-time fee

Add a made-up fee that raises commitment and offsets acquisition cost.

Alex Hormozi's framework, from $100M Lost Chapters, pp. 72 to 132.

Pick your fee name
Name the fee for what the work is.
Pick your fee price
Set a figure high enough to raise the barrier to leave.
Pick your reason why
Give a clear reason for the fee.
Charge, discount or waive
Use the fee as a tool for the salesperson to sweeten or hold the deal.

From chapter: Section C: Advanced Offer Stacking, pp. 72–132

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