Bookshelf · $100M Lost Chapters
$100M Lost Chapters by Alex Hormozi, framework 11 of 14
3Ds of training: Document, Demonstrate, Duplicate
Turn what you do into a checklist anyone can repeat.
Alex Hormozi's framework, from $100M Lost Chapters, pp. 133 to 159.
- Document
Write the steps exactly as you do them and test them by following only the checklist.
- Demonstrate
Walk the employee through the checklist and fix any step that confuses them.
- Duplicate
Watch them do it from the checklist and fix the checklist until it works.
From chapter: Section D: Expanded Employees Chapter, pp. 133–159
More from this book
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Framework 13 · Lead generation The five lead stages Treat hiring and selling as the same funnel.
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Framework 14 · Leadership Maker or Manager solution Protect maker time at three levels.
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Framework 1 · Sales and negotiation Finding the Right Customers (avatar survey) Pick the customers worth the most and build marketing and sales around them.
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Framework 2 · Offers and pricing Four ways to display a discount Same promotion, four framings to test.
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Framework 3 · Lead generation Five types of friction Dial lead quality up by making the path harder.