$100M Leads by Alex Hormozi, framework 16 of 46
Width then depth
Scaling by getting on every platform first.
Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.
- Post on a relevant platform
Start with one.
- Post regularly
Make it a habit.
- Move onto the next platform
While maintaining the previous.
- Continue
Until you are on all relevant platforms.
- Maximise everything at once
Repurpose content across platforms.
From chapter: #2 Post Free Content Part II, pp. 132–153
More from this book
All 46 frameworks-
Framework 17 · Offers and pricing Integrated and intermittent offers Two ways to weave promotions into content.
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Framework 18 · Lead generation Three problems strangers create The order in which to solve cold outreach.
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Framework 19 · Lead generation Building a list Three ways to source a targeted lead list, from easiest to hardest.
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Framework 20 · Offers and pricing Volume levers Three ways to get more chances to tell strangers about your offer.
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Framework 21 · Paid ads Four problems paid ads create The steps for running a paid ad to cold strangers.
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Framework 22 · Life and thinking Call out + Value + Call to action The three core elements of every ad.