Depth then width

Scaling a warm audience one platform at a time.

Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.

Post on a relevant platform
Start with one.
Post regularly
Make it a habit.
Maximise quality and quantity
Short form up to ten times a day, long form up to five days a week.
Add another platform
While keeping the first at the same pace.
Repeat
Until every relevant platform is maximised.

From chapter: #2 Post Free Content Part II, pp. 132–153

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