$100M Leads by Alex Hormozi, framework 17 of 46
Integrated and intermittent offers
Two ways to weave promotions into content.
Alex Hormozi's framework, from $100M Leads, pp. 132 to 153.
- Integrated
Put the ask in every piece, keeping the give : ask ratio high.
- Intermittent
Make many pure give pieces, then an occasional ask piece.
From chapter: #2 Post Free Content Part II, pp. 132–153
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