$100M Leads by Alex Hormozi, framework 18 of 46
Three problems strangers create
The order in which to solve cold outreach.
Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.
- Get a way to contact them
Build a targeted list using software, brokers and elbow grease.
- Figure out what to say
Personalise, then give big fast value.
- Contact them until they are ready and able to listen
Automate delivery and distribution and follow up more times in more ways.
From chapter: #3 Cold Outreach, pp. 158–190
More from this book
All 46 frameworks-
Framework 19 · Lead generation Building a list Three ways to source a targeted lead list, from easiest to hardest.
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Framework 20 · Offers and pricing Volume levers Three ways to get more chances to tell strangers about your offer.
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Framework 21 · Paid ads Four problems paid ads create The steps for running a paid ad to cold strangers.
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Framework 22 · Life and thinking Call out + Value + Call to action The three core elements of every ad.
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Framework 23 · Offers and pricing What-Who-When framework A way to generate many ad angles from the value equation.
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Framework 24 · Paid ads Three phases of scaling paid ads How much to spend and when.