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$100M Leads by Alex Hormozi, framework 18 of 46

Three problems strangers create

The order in which to solve cold outreach.

Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.

  1. Get a way to contact them

    Build a targeted list using software, brokers and elbow grease.

  2. Figure out what to say

    Personalise, then give big fast value.

  3. Contact them until they are ready and able to listen

    Automate delivery and distribution and follow up more times in more ways.

From chapter: #3 Cold Outreach, pp. 158–190

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