$100M Leads by Alex Hormozi, framework 22 of 46
Call out + Value + Call to action
The three core elements of every ad.
Alex Hormozi's framework, from $100M Leads, pp. 191 to 219.
- Call out
Get the right people to notice with labels, yes-questions, if-then statements, ridiculous results, contrast, likeness and the scene.
- Value
Give them a reason to be interested using the value elements.
- Call to action
Spell out what to do next.
From chapter: #4 Run Paid Ads Part I: Making An Ad, pp. 191–219
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