$100M Leads by Alex Hormozi, framework 20 of 46
Volume levers
Three ways to get more chances to tell strangers about your offer.
Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.
- Automated delivery
Record the message once and send it to everyone.
- Automated distribution
Use dialers and blasts for emails, texts and voicemails.
- Follow up
More times and more ways, then start over in three to six months.
From chapter: #3 Cold Outreach, pp. 158–190
More from this book
All 46 frameworks-
Framework 21 · Paid ads Four problems paid ads create The steps for running a paid ad to cold strangers.
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Framework 22 · Life and thinking Call out + Value + Call to action The three core elements of every ad.
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Framework 23 · Offers and pricing What-Who-When framework A way to generate many ad angles from the value equation.
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Framework 24 · Paid ads Three phases of scaling paid ads How much to spend and when.
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Framework 25 · Money and finance LTGP to CAC The efficiency ratio used to judge paid advertising.
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Framework 26 · Exits Client financed acquisition A way to scale ads without outside money.