Four problems paid ads create

The steps for running a paid ad to cold strangers.

Alex Hormozi's framework, from $100M Leads, pp. 191 to 219.

Know where to advertise
Pick a platform you use, can target, can format for and can afford.
Get the right audience to see it
Use lookalike audiences and basic filters.
Make the best ad
Call out, value and call to action.
Get permission to contact them
A landing page that matches the ad and captures contact details.

From chapter: #4 Run Paid Ads Part I: Making An Ad, pp. 191–219

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