$100M Leads by Alex Hormozi, framework 19 of 46
Building a list
Three ways to source a targeted lead list, from easiest to hardest.
Alex Hormozi's framework, from $100M Leads, pp. 158 to 190.
- Softwares
Subscribe to scraping tools and test a representative sample.
- Brokers
Ask several brokers for sample lists to your criteria.
- Elbow grease
Join groups and communities and add members to the list by hand.
From chapter: #3 Cold Outreach, pp. 158–190
More from this book
All 46 frameworks-
Framework 20 · Offers and pricing Volume levers Three ways to get more chances to tell strangers about your offer.
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Framework 21 · Paid ads Four problems paid ads create The steps for running a paid ad to cold strangers.
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Framework 22 · Life and thinking Call out + Value + Call to action The three core elements of every ad.
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Framework 23 · Offers and pricing What-Who-When framework A way to generate many ad angles from the value equation.
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Framework 24 · Paid ads Three phases of scaling paid ads How much to spend and when.
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Framework 25 · Money and finance LTGP to CAC The efficiency ratio used to judge paid advertising.