$100M Leads by Alex Hormozi, framework 32 of 46
Six-step method to get people better results
How to raise average customer outcomes.
Alex Hormozi's framework, from $100M Leads, pp. 260 to 289.
- Survey
Find customers with the best results.
- Interview
Find what they did differently.
- Compare
Look at the actions they had in common.
- Force new customers to repeat them
Build them into onboarding.
- Measure
Track speed and outcome across the average customer.
- Match the guarantee
Tie the conditions of the guarantee to those actions.
From chapter: #1 Customer Referrals - Word of Mouth, pp. 260–289
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