$100M Leads by Alex Hormozi, framework 33 of 46
Internal core four
Using the core four to get employees instead of customers.
Alex Hormozi's framework, from $100M Leads, pp. 290 to 307.
- Warm outreach
Ask your network.
- Cold outreach
Recruiting.
- Post content
Post job openings.
- Paid ads
Promote job postings.
- Customer referrals
Employee referrals.
- Affiliates
Associations, guilds and listservs.
- Agencies
Staffing firms.
From chapter: #2 Employees, pp. 290–307
More from this book
All 46 frameworks-
Framework 34 · Lead generation 3Ds of training A method to turn employees into lead getters.
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Framework 35 · Lead generation Cost per engaged lead from payroll How to work out returns from lead-getting employees.
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Framework 36 · Hiring and teams Agency agreement Terms for using an agency to learn a skill instead of depending on it.
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Framework 37 · Hiring and teams Next steps for using agencies A six step sequence.
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Framework 38 · Lead generation Build an affiliate army in six steps A method to recruit and keep affiliates who get you leads.
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Framework 39 · Offers and pricing Whisper, tease, shout A launch sequence that builds curiosity then urgency.