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Bookshelf · $100M Leads

$100M Leads by Alex Hormozi, framework 35 of 46

Cost per engaged lead from payroll

How to work out returns from lead-getting employees.

Alex Hormozi's framework, from $100M Leads, pp. 290 to 307.

Cost per engaged lead
Total payroll divided by total engaged leads.
CAC
Cost per engaged lead times engaged leads per customer.
LTGP : CAC
Lifetime gross profit divided by CAC.

From chapter: #2 Employees, pp. 290–307

More from this book

All 46 frameworks

Framework 36 · Hiring and teams Agency agreement Terms for using an agency to learn a skill instead of depending on it.
Framework 37 · Hiring and teams Next steps for using agencies A six step sequence.
Framework 38 · Lead generation Build an affiliate army in six steps A method to recruit and keep affiliates who get you leads.
Framework 39 · Offers and pricing Whisper, tease, shout A launch sequence that builds curiosity then urgency.
Framework 40 · Lead generation Three integration strategies Ways to make affiliates a long term source of leads.
Framework 41 · Life and thinking Three-tier affiliate payout Pay increasing shares of the maximum allowable CAC as affiliates prove themselves.

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