Build an affiliate army in six steps

A method to recruit and keep affiliates who get you leads.

Alex Hormozi's framework, from $100M Leads, pp. 322 to 355.

Find your ideal affiliates
Businesses with a warm audience full of people like your customers.
Make them an offer
Call out, value elements and a call to action aimed at affiliates.
Qualify them
Make them a customer, an expert, or both.
Figure out what to pay them
Pay for new and repeat customers, up to your maximum allowable CAC.
Get them advertising
Launch with whisper, tease, shout.
Keep them advertising
Integrate your lead magnet or core offer into their offer.

From chapter: #4 Affiliates and Partners, pp. 322–355

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