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$100M Leads by Alex Hormozi, framework 37 of 46

Next steps for using agencies

A six step sequence.

Alex Hormozi's framework, from $100M Leads, pp. 308 to 321.

  1. Decide if an agency makes sense now

    You need money first.

  2. Talk to many agencies

    Do not be cheap.

  3. Use the agreement framework

    Open with the purpose and deadline.

  4. Set a clear deadline

    Force you and your team to learn.

  5. Use both teams

    Until yours beats theirs regularly.

  6. Switch to discounted consulting

    Then cut them loose.

From chapter: #3 Agencies, pp. 308–321

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