$100M Leads by Alex Hormozi, framework 37 of 46
Next steps for using agencies
A six step sequence.
Alex Hormozi's framework, from $100M Leads, pp. 308 to 321.
- Decide if an agency makes sense now
You need money first.
- Talk to many agencies
Do not be cheap.
- Use the agreement framework
Open with the purpose and deadline.
- Set a clear deadline
Force you and your team to learn.
- Use both teams
Until yours beats theirs regularly.
- Switch to discounted consulting
Then cut them loose.
From chapter: #3 Agencies, pp. 308–321
More from this book
All 46 frameworks-
Framework 38 · Lead generation Build an affiliate army in six steps A method to recruit and keep affiliates who get you leads.
-
Framework 39 · Offers and pricing Whisper, tease, shout A launch sequence that builds curiosity then urgency.
-
Framework 40 · Lead generation Three integration strategies Ways to make affiliates a long term source of leads.
-
Framework 41 · Life and thinking Three-tier affiliate payout Pay increasing shares of the maximum allowable CAC as affiliates prove themselves.
-
Framework 42 · Lead generation One page advertising checklist A single page plan for daily advertising.
-
Framework 43 · Life and thinking Open to goal Rule of 100 for the big kids.