Seven ways to ask for referrals

Combinations of incentive, form and timing that worked best for Hormozi.

Alex Hormozi's framework, from $100M Leads, pp. 260 to 289.

One-sided referral benefit
Pay your CAC to the referrer or the friend, with a three-way introduction.
Two-sided referral benefits
Split CAC between both parties.
Ask right when they buy
On the contract or checkout page.
Referrals as a negotiation chip
A discount in exchange for introductions.
Referral events
One to four weeks with points, credits or bragging rights.
Ongoing referral programs
Talk about doing it with others all the time.
Unlockable referral bonuses
Bonuses for referring and leaving a testimonial.

From chapter: #1 Customer Referrals - Word of Mouth, pp. 260–289

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