Six ways to get referrals by giving more value

Build goodwill by mapping the parts of an ad to the customer experience.

Alex Hormozi's framework, from $100M Leads, pp. 260 to 289.

Call outs: sell better customers
Find what your best customers share and sell only to that profile.
Dream outcome: set better expectations
Lower promises to give room to overdeliver.
Likelihood: get more people better results
Find what the best did and make everyone do it.
Time delay: make faster wins
Deliver in small increments and update often.
Effort and sacrifice: keep making it better
Fix the most common problem every month.
Call to action: tell them what to buy next
Keep selling after the first purchase.

From chapter: #1 Customer Referrals - Word of Mouth, pp. 260–289

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